An identity proposal for Steve Jobs by the designer, Paul Rand. It's great to hear a story of two brilliant minds working together.
The clear way in which Rand has put together the booklet explaining the identity and thought process is such a beautiful example of clear, simple communication.
In the interview, Rand says that aparently Jobs came up with the name for Apple because he liked apples, and no-one else had an idea! (This is probably another example of Steve Jobs amazing intuition though). It is interesting that an arbitrary symbol can become such a recognisable brand (they discuss this in the interview in the link below).
Source: http://imprint.printmag.com/branding/paul-rand-steve-jobs/
